
ARTISAN QUARTERDEVELOPER Berkeley Homes (West London) residential developer, company's first live work scheme LOCATION Wellington Road, Kensal Green, London borough of Brent SCALE 25 units with one, two and three bed apartments and two and three bed townhouses ranging in size from 600 to 1230 sq ft STAGE due to be launched Autumn 2003 DIVISION OF LIVE/WORK SPACE 25 per cent work space: 75 per cent live space - workspace is part of living room area in the apartments and townhouses have separate offices GETTING PLANNING CONSENT Brent planners insisted that Berkeley should build live work units on the site which was formerly zoned for employment uses. They also dictated the amount of amenity space that would be available in the development. FUNDING No public funding or assistance. Funded from the company's own reserves. TARGET MARKET: young professionals looking for a mix of living and working space and aspiring to accommodation in nearby Notting Hill Gate but unable to afford it EMPLOYMENT IMPACT No plan to dictate the use of the live work units WHAT STAGE IS THE PROJECT AT Due to be launched September 2003 VIABILITY 'Six out of 25 sold off plan- prices range from £230,000 for cheapest apartments to £435,000 for most expensive town houses The level of forward reservations we would expect on a normal residential scheme' NETWORKING/CLUSTERING The development is centred around a courtyard that runs the length of the development. TENURE for sale ICT All units have ISDN links DEFINING FEATURES Artisan Quarter is Berkeley Homes' first live work venture. Gavin Stewart says: 'This is not something we have got a lot of experience in, but we anticipate this is a market that is going to be increasing.' CONTACT Gavin Stewart on (01753) 211 511 |